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WELCOME TO MKT 511: Marketing Theory & Practice--Section 101 in Room HHH-107: Monday @1800-2130 [18 May to 27 July, 2009].
Instructor: Jim Wong,
Professor--Marketing & Management
Office: 121 Halpin-Harrison Hall
Office Hours: 1500-1700 M
[540] 545-7274 (0),
[304] 725-4228 (H) leave messages here.
e-mail: AssessIT@aol.com
Here is where you can retrieve/get/read any
announcements for the course. These are posted below in order, i.e. most recent first!
This is a HYBRID course will be conducted in a classroom with course materials and activities which employ the "internet" & electronic facilities; and will utilize internet resources (e.g. online learning center) to enhance and to compliment what is done within this course.
Whether you have lots of experience and skills in "cyberspace", or are just starting, consideration will be given in ways which will accommodate and nurture a wide array of talents & abilities.
Give everyone here a full opportunity to work with this PageOut system and to acquire the MOST benefits from same....
As with any developing technology, there will be problems from time to time. Thus, some patience, due diligence, and consideration will serve to improve the process.
Each student MUST complete the "Student Registration/Signup" procedure for this course site. Each student will have to choose a USER ID & Password. This registration/signup is MANDATORY to activate the communication function and to allow each student to access course materials, assignments, gradebook, etc..
To be able to complete the Student Registration procedure you will need a course registration "password" that will be given to you at first (1st) class session- -where ALL students are to complete this registration procedure.
Announcements
BUS 501 & MKT 511 Presentations--Posted
Posted: Aug 17, 2009
Term Project presentations for Summer Term 2009 have been posted in the "public folder" for viewing at DROPBOX!
Simply CLICK on the dropbox link (in the Term Project topic) for the Discussion Area (DA) in your respective PageOut course site! Podcasting of these presentations will be scheduled for later this month!
See Related :
http://jwong.pageout.net
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MKT 511 Assurance of Learning Task: READ! --UPDATE NOW!
Posted: Jul 28, 2009
RECEIPT OF THIS MESSAGE INDICATES THAT YOU HAVE "not" UPDATED YOUR ASSURANCE OF LEARNING POSTING AS DETAILED BELOW IN AN EARLIER E-MAIL! PLEASE DO SO NOW SO THAT YOUR COURSE GRADE MY BE FILED ON TIME!
An UPDATE to your initial reply to Assurance of Learning is now required. Simply repeat procedure below, i.e. make a REPLY (put UPDATE in the subject box)to your initial posting.
Please complete UPDATE this before 2355 on Sunday, 26 July. Thank you. JW
Assurance of Learning task is a mandatory requirement of AACSB accreditation.
Go to the Discussion Area (DA) of the MKT 511 course site at Pageout (link below) Complete the AOL task as specified therein (please follow instructions), i.e. each student is to make a single "reply" (click reply) to the AOL task and post his or her answers therein, i.e. adding your LAST NAME" in the "subject box" of your "reply",
e.g. Assurance of Learning--Last Nam
See Related :
http://jwong.pageout.net
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MKT 511: Final Examination
Posted: Jul 27, 2009
MKT 511 Final Examination will be available for testing at PageOut course site today, Monday, 27 July at 0600-0800 and will be proctored!
Proctor password will be distributed in class (HHH-107) tonight! Bring your laptop computers to class! Grading of the exam is automatic once submitted with results posted in the Gradebook!
Course grades will be posted within 48 hours in the Gradebook! E-mail notice will be sent when this is done! Term Project grades will be posted in the Gradebook during the Final Exam period!
Best wishes to ALL!
See Related :
http://jwong.pageout.net
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MKT 511 Bonus Points: READ!
Posted: Jul 14, 2009
Bonus Points are awarded for correctly answering questions "designated" as Bonus Point questions. In class, 13 July, students did this and the number of Bonus Points indicated for same, typically 5 points each, credited to each of their individual Bonus Points accounts in the Gradebook!. Congratulations!
As mentioned in class, each qualified student here should send me an e-mail indicating the number of Bonus Points earned, i.e. when a Bonus Points signup list/sheet is NOT distributed in any class session.All here is done on the honor system and Bonus Points will be credited to individual student accounts (line item), i.e. Bonus Points, in the Gradebook.
Most times a Bonus Points signup sheet will be distributed in class to address this matter. If some students were inadvertently missed, kindly send an e-mail notice to: AssessIT@aol.com for proper cr
See Related :
http://jwong.pageout.net
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Responses to MKT 511 TH Challenge posted!
Posted: Jun 25, 2009
Tim Horton Challenge postings in the DA have been reviewed and Bonus Points awarded--these will be posted in the Grade Book.
Review the response made for each team's answers/reply.
See Related :
http://jwong.pageout.net
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MKT 511: Purex 3-in-1 Challenge--READ!
Posted: Jun 15, 2009
Each Team may earn as many as 15 Bonus Points for correct answers to this challenge which is posted in the Discussion Area!
See Related :
http://www.purex.com
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MKT 511: Going "GREEN" pays $$$ ?
Posted: Jun 9, 2009
This assignment is linked under class session in Course Content for 15 July; and is due on 22 July@1800!
Given article below. So where is the evidence of this in the current marketplace? Proof is? Each Team in order #1 to #4: Find some (1-3 examples) and post them in the DA before class on 22 June! Photos, web sites, with supporting data/facts--must be tied together!
Being Green More Valuable Than Price
June 4, 2009
-By Stacy Straczynski, Nielsen Business Media
Although some recent consumer research indicates that you’ll still need a crowbar to pry open the majority of shopper’s wallets, the ORC Guideline reports that many Americans are willing to part with their precious dollars to support eco-friendly initiatives.
The national survey, released yesterday, found that a product’s “energy footprint” influences 77 percent for consume
See Related :
http://www.technologymarketing.com/bw/content_display/news-and-features/green-marketing/e3if90a53b1b75730c95b743ae5f40a985e
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MKT 511-101: 1ST Day of Class--READ
Posted: Jun 2, 2009
CLICK the link given below or paste below in your browser!
http://www.pearsonhighered.com/educator/fdoc/cda/instructor_home_page?instructor_id=MjAwNTYz
Welcome to MKT 511-101 for Summer 2009 in HHH-107 at 1800-2130 on Monday. MKT 511-101 Summer 2009 course site is at: http://jwong.pageout.net and is linked below. In this interim period before our 2nd class, i.e. on June 1, review the course site and familiarize yourselves with all materials there.Acquire the course textbook and read & study all assigned chapters as scheduled!If necessary, Click the Basic Marketing text in the "Web Links" Section of the course site to refresh knowledge of undergraduate marketing principles & concepts.Watch your e-mail for further details of both Term Project Topics and organization of Term Project Teams/Groups.
It was a pleasure to meet all of you last night and to see familar and new faces. Welcome to ALL!
See Related :
http://jwong.pageout.net
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MKT 511 Term Projects--Next steps:READ!
Posted: Jun 2, 2009
Given that Term Project Topics have been assigned and that Term project groups/teams are designated: Organize and post necessary reply spaces within the MKT 511 Discussion Area (DA)Template for doing this task was and is displayed within the BUS 501 course site DA. Properly done, the MKT 511 DA will thus provide an orderly and a transparent means for viewing progress in completing Term Projects!
Kindly get the above task done prior to next class session on 8 June. RSVP with any questions.
See Related :
http://jwong.pageout.net
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MKT 511 Term Project Topics: READ!
Posted: May 26, 2009
Term Project Topics are posted in the Discussion Area (DA).
Organization of Term Project Groups/Teams will be done in class on 1 June. A "Moderator" will be designated for each Term Project Group/Team. Subsequently, a drawing will be held to decide which Team does which project.
Each of the topics will require research and data gathering to be done well!
See Related :
http://www.mhhe.com/hair
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Term Project Topics: Summer 2009 READ!
Posted: May 22, 2009
Term Project Topics will be posted soon!An e-mail annoucement will be made with this posting!Additionally, method for assignment of Term Project Topics will accompany the posting of Term Project Topics All groups will have a similar opportunity to do any individual Term Project Topic, i.e. the procedure used therein will assign Topics!
In the interim period, continue to read/study assigned chapters for 1st and 2nd sessions, plus review Basic Marketing course materials, if needed!
See Related :
http://jwong.pageout.net
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Course Description
MKT 511: An opportunity to provide students with a comprehensive understanding of marketing functions, institutions, and concepts, including studies of marketing functions and strategies of demand analysis, product planning, pricing, distribution, promotion and marketing forecasts from the viewpoint of the manager. Emphasis will be placed on the analysis of marketing problems involving the creation, distribution, and sale of goods and services within the context of coordinated market planning and marketing information systems. Prerequisite: BUS 501. Three (3) Graduate semester credits.
This course is conducted on a "seminar" basis which requires each student to STUDY & to PREPARE assignments PRIOR to EACH class meeting so that applications and analysis of such may be done WITHIN each class session.
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